This factor is driving the country's foodservice market. The ease of food consumption in these restaurants has lead people in the United States to spend in these restaurants. It was estimated that there were 194,723 quick-service restaurant franchise establishments in 2018. Quick-service restaurants are considered as fast-food outlets and they are popular in the United States. The foodservice market is primarily driven by the increasing frequency of dining out (amidst time-pressed schedules) and the growing influence of cross-cultural dietary patterns (due to the strong presence of international companies). Thus, the increasing demand for breakfast food involving bacon in countries, like the United States, as well as the emergence of foodservice channels offering a wide range of meat-based breakfast options, including bacon and ham, are the factors that are expected to enable the market studied to witness a rapid growth during the forecast period. Fast-food chains, such as Burger King, Carl's Jr., and McDonald’s, have introduced more bacon options in different flavor profiles to their food menus, in order to cater to consumers’ demand. This factor paves the way for the outlets to include more bacon-based breakfast options. The consumers have also started opting for breakfast from foodservice outlets, such as quick-service restaurants (QSRs) to eat on-the-go. Increasing Preference for Bacon in Breakfast OptionsĪ significant portion of the population in the United States consumes bacon in breakfast, paving the way for more foodservice outlets to introduce bacon-based breakfasts. Thus, sustainable competitive advantage through innovation is the main criteria for the growth of the market share of major players in the country.Companies are also investing in R&D facilities to develop products according to various preferences of consumers, such as non-GMO, gluten free, no sugar, etc., to achieve a competitive advantage in the market.
These products are natural and gluten-free with no added nitrates and no artificial ingredients. Patrick Cudahy brand of The Kraft Heinz Company introduced all-natural uncured black forest thick-cut bacon, which is a new, premium addition to its line of smoked meats with a focus on the new generation of food enthusiasts.Fast-food chains, such as Burger King, Carl's Jr., and McDonald’s, have introduced more bacon options in different flavor profiles to their food menus, in order to improve consumer satisfaction, thereby, boosting market sales in the country. The bacon market in the country is majorly driven by the incresaed consumer inclination towards out of home consumption, who are actively seeking for meat-based breakfast options, including bacon, over other breakfast options, such as pancakes, due to the changing palates and willingness to try new products.The United States bacon market is projected to register a CAGR of 3.61% during the forecast period, 2020-2025.
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